
Visual Marketing
611 kr
611 kr
Tis, 15 jul - mån, 21 jul
Säker betalning
14-dagars öppet köp
Säljs och levereras av
AdlibrisProduktbeskrivning
As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.
Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts, illustrating this with many contemporary real-world examples. Reflecting on observations around the radical disruption in the retail industry in particular, the authors introduce the “Kahn Retailing Success Matrix,” which has successfully guided marketing strategy across many industries. The book also highlights the significant influence of visual and physiological principles on how human observers see and interpret visual stimuli, and how applying these fundamental principles will provide marketers with incredible differential advantage in a customer-centric world. Readers will also gain in-depth understanding of how to use new measurement tools that rely on data analytics; choice and preference behaviour; eye tracking and other measures of attention; memory; and emotions to evaluate strategies and measure success.
This innovative and incisive new textbook is a valuable resource for both undergraduate and postgraduate students of such subjects as Consumer Behaviour, Marketing Strategy, Visual Marketing, and Retailing.
Online resources include course exercises, lecture slides, and suggested mini case studies. Please visit www.routledge.com/9781032731322
Artikel.nr.
a4151bc7-7479-59e2-8efb-9f384b784a30
Visual Marketing
611 kr
611 kr
Tis, 15 jul - mån, 21 jul
Säker betalning
14-dagars öppet köp
Säljs och levereras av
AdlibrisLiknande toppsäljare

3-pack rakblad kompatibel med Philips Oneblade Replacement
159 kr

POP MART Labubu The Monsters Big Into Energy Series Figures Vinyl Plush Pendant Blind Box
499 kr

iPhone Snabbladdare USB-C PD 3.0. 20W Strömadapter + Kabel
117 kr

Nintendo Switch 2 Svart
6 298 kr

Playstation 5 DualSense Controller Midnight Black
794 kr

UNIQ XL Hollywood Spegel med 15 LED-lampor och touch-funktion - sminkspegel med belysning - hollywoodspegel
749 kr
Tidigare lägsta pris:
795 kr

Malibu Fast Tanning Bronzing Butter with Beta Carotene 300ml
139 kr

PlayStation 5 Slim Digital Edition (PS5)
5 884 kr
Tidigare lägsta pris:
6 589 kr

Apple AirPods 4 Wireless In-ear
1 578 kr

INF Öronkuddar för Bose QC35 I/II, QC25, QC15, QC 2 AE 2, AE 2i, AE 2w, SoundTrue, SoundLink
79 kr
Tidigare lägsta pris:
99 kr
Rekommendationer för dig

2-Pack - Xiaomi Däck med Verktyg - Punkteringsfritt / Elscooter
249 kr
Tidigare lägsta pris:
269 kr

Pocket Scale, Digitalvåg i fick format, Smyckes våg 0,01 - 200g
79 kr

Usb-c till Lightning-kabel (3 m)
59 kr
Tidigare lägsta pris:
79 kr

Fjärrkontroll Philips Smart TV med Netflix – Universell
89 kr
Tidigare lägsta pris:
99 kr

Sony PlayStation DualSense - White (PS5)
799 kr

Trottinette Elektrisk för vuxna AOVOPRO Däck 8,5'' hopfällbar
2 155 kr

INF TYPE-C Dubbel SD/TF-kortläsare för snabb dataöverföring 0
79 kr

Trådlös CarPlay adapter 2025 - En smart och modern lösning för din bil
219 kr
Tidigare lägsta pris:
295 kr

RCA AV till HDMI Converter / Adapter 1080P Universal White
99 kr

X500 Trådlösa Bluetooth Hörlurar - 30 timmar C4U® ANC ENC BT 5.3
269 kr
Tidigare lägsta pris:
399 kr