We Are All Weird is Seth Godin''s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face itWe''re all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival.

In this book, Seth Godin shows you how.

''Read this book slowly and read it again, for the lessons are rich and wise''
Jacqueline Novogratz, founder, Acumen

Format Häftad Omfång 112 sidor Språk Engelska Förlag Penguin Books Ltd Utgivningsdatum 2015-09-24 ISBN 9780241209011