
Pearson Education (US)
Brand Gap, The (häftad, eng)
421 kr
421 kr
Tidigare lägsta pris:
359 kr
I lager
Tor, 10 apr - fre, 11 apr
Säker betalning
14-dagars öppet köp
Säljs och levereras av
Buyersclub.se
Produktbeskrivning
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.
In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary
From the back cover:
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pagesUsing the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”
Format Häftad Omfång 208 sidor Språk Engelska Förlag Pearson Education (US) Utgivningsdatum 2005-09-01 ISBN 9780321348104
In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary
From the back cover:
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pagesUsing the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”
Format Häftad Omfång 208 sidor Språk Engelska Förlag Pearson Education (US) Utgivningsdatum 2005-09-01 ISBN 9780321348104
Artikel.nr.
311a777e-ee4b-5062-a583-898d474927fa
Pearson Education (US)
Brand Gap, The (häftad, eng)
421 kr
421 kr
Tidigare lägsta pris:
359 kr
I lager
Tor, 10 apr - fre, 11 apr
Säker betalning
14-dagars öppet köp
Säljs och levereras av
Buyersclub.se
Liknande toppsäljare

-6 %
Uniq Vanity
UNIQ XL Hollywood Spegel med 15 LED-lampor och touch-funktion - sminkspegel med belysning - hollywoodspegel
795 kr
Tidigare lägsta pris:
849 kr
5,0
fredag, 4 apr

-11 %
Olympiq
12-pack Oral-B Kompatibla Tandborsthuvuden
79 kr
Tidigare lägsta pris:
89 kr
4,4
onsdag, 9 apr

MV
iPhone Snabbladdare USB-C PD 3.0. 20W Strömadapter + Kabel
127 kr
5,0
tisdag, 8 apr

-23 %
Kompatibel med Xiaomi
2-Pack - Xiaomi Däck med Verktyg - Punkteringsfritt / Elscooter elsparkcykel
229 kr
Tidigare lägsta pris:
299 kr
4,4
måndag, 7 apr

A Charger
Laddare för kärcher Fönstertvätt
99 kr
3,9
torsdag, 10 apr

-11 %
INF
INF TYPE-C Dubbel SD/TF-kortläsare för snabb dataöverföring 0
79 kr
Tidigare lägsta pris:
89 kr
3,3
måndag, 7 apr

USB-C
Laddare för iPhone 15 / iPhone 16 + 2M kabel Snabbladdare USB-C till USB-C
99 kr
4,2
torsdag, 10 apr

-17 %
TFO
iPhone kompatibel Plug & Play hörlurar iPhone X/11/12/13/14
99 kr
Tidigare lägsta pris:
119 kr
2,2
torsdag, 10 apr

Nice price
Playstation 5 DualSense Controller Midnight Black
799 kr
4,8
måndag, 7 apr

Iconsign
Lash Lift Kit - Permanent Fransböjning Kit - Iconsign Original
179 kr
3,5
måndag, 7 apr
Rekommendationer för dig

INF
INF Tungskrapa rostfritt stål 2-pack Silver
63 kr
4,2
måndag, 7 apr

Rattrix
Elektriskt stötdämpande löpband—Svart
1 999 kr
3,7
tisdag, 15 apr

WEEN
Öronkuddar för Bose QuietComfort - QC35/QC25/QC15/AE2 Hörlurar SVART
95 kr
4,6
måndag, 7 apr

Best Trade
Hundklippare för Hundtassar – Tyst och Effektiv Tasstrimmer med LED-lampa
169 kr
4,0
onsdag, 16 apr

Global Items
Smart Öronrengörare med Kamera – Trådlös & Säker Öroninspektion Vit
279 kr
3,0
onsdag, 16 apr

Fenchilin
FENCHILIN Hollywood sminkspegel med belysning Spegel med lampor Bordsplatta Väggfäste Vit 58 x 46cm
941 kr
4,6
fredag, 4 apr

Vitu
Vevradio med Solceller, LED Ficklampa och 2000mAh Powerbank SOS
329 kr
4,2
måndag, 7 apr

Apple
Apple AirPods (andra generation) med Lightning-laddningsetui
1 594 kr
3,4
fredag, 4 apr

Fenchilin
FENCHILIN Stor Hollywood sminkspegel med belysning USB Bordsskiva Väggfäste Vit spegel 80 x 58 cm
1 421 kr
4,6
fredag, 4 apr

Mobil o Teknik
Blodtrycksmätare för överarmen med minnesfunktioner
189 kr
4,0
fredag, 11 apr