Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.


Format Häftad Omfång 248 sidor Språk Engelska Förlag Palgrave Macmillan Utgivningsdatum 2012-12-21 ISBN 9780230340336