START A REVOLUTION NOT A BUSINESS

Don''t waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.

These are some of the mantras that have turned BrewDog into one of the world''s fastest-growing drinks brands, famous for beers, bars and crowdfunding.

In Business for Punks, BrewDog co-founder James Watt bottles the essence of this successFrom finances (''chase down every cent, pimp every pound'') to marketing (''lead with the crusade, not the product'') this is an anarchic, indispensable guide to thriving on your own terms.

''Indispensable tips for a fledgeling entrepreneur with a bright idea'' The Times

Format Häftad Omfång 256 sidor Språk Engelska Förlag Penguin Books Ltd Utgivningsdatum 2016-11-24 ISBN 9780241290118