
Permuted Press
Chocolate Covered Money (inbunden, eng)
329 kr
329 kr
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Produktbeskrivning
The story of the man behind some of the world’s biggest chocolate empires.
Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store “in a mall near you.” Chocolate is a big business, and makes a lot of money.
This book “pulls the curtain back” for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.
This book reveals business methods used to enable three of the world’s leading super-premium luxury Belgian chocolate brands—Godiva, Leonidas, and KC Chocolatier—to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores.
Brad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years Read the fascinating story of how this happened to him.
Format Inbunden Omfång 256 sidor Språk Engelska Förlag Permuted Press Utgivningsdatum 2024-11-21 ISBN 9781637588079
Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store “in a mall near you.” Chocolate is a big business, and makes a lot of money.
This book “pulls the curtain back” for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.
This book reveals business methods used to enable three of the world’s leading super-premium luxury Belgian chocolate brands—Godiva, Leonidas, and KC Chocolatier—to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores.
Brad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years Read the fascinating story of how this happened to him.
Format Inbunden Omfång 256 sidor Språk Engelska Förlag Permuted Press Utgivningsdatum 2024-11-21 ISBN 9781637588079
Artikel.nr.
fe9f65e0-cbf5-534b-a673-b47f170ddfc5
Permuted Press
Chocolate Covered Money (inbunden, eng)
329 kr
329 kr
Få kvar
Mån, 14 apr - tis, 15 apr
Säker betalning
14-dagars öppet köp
Säljs och levereras av
Buyersclub.se
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