Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.


Format Häftad Omfång 184 sidor Språk Engelska Förlag Elsevier Science & Technology Utgivningsdatum 2012-02-22 ISBN 9780123919229