Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.


Format Häftad Omfång 224 sidor Språk Engelska Förlag LID Publishing Utgivningsdatum 2021-02-18 ISBN 9781911671428