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Creative Strategy and the Business of Design
-7 %

Creative Strategy and the Business of Design

357 kr

357 kr

Tidigare lägsta pris:

382 kr

I lager

Tis, 17 jun - mån, 23 jun


Säker betalning

14-dagars öppet köp


Säljs och levereras av

Adlibris

Produktbeskrivning

Professions that utilize creativity, technology and design have shifted from a purely idea-centric field toone that has to provide creative business solutions. Marketers (clients) now hold agencies or firms accountable for their creative ideas and as a result success is measured in conversions and ROI. This book will give you the tools to provide value when design conversations veer off into marketing territory. Designers also get a framework for identifying and organizing each project's essential elements and articulating strategy within your creative presentations. This book also teaches how to recognize what marketers are asking for and gain confidence in your ability to advise them with your creative executions.

Artikel.nr.

c5a36d33-2a11-4f74-8226-518a55c81444

Egenskaper

Modell

Pappersbok

Språkversion

Engelska

Bokomslagstyp

Pocketbokformat

Antal sidor

208 sidor

Föreslagen målgrupp

Alla

Skrivet av

Douglas Davis

Utgivare

HOW Books

Släpp datum

06/2016

International Standard Book Number (ISBN)

9781440341557

Minsta orderkvantitet

1 styck

Creative Strategy and the Business of Design

357 kr

357 kr

Tidigare lägsta pris:

382 kr

I lager

Tis, 17 jun - mån, 23 jun


Säker betalning

14-dagars öppet köp


Säljs och levereras av

Adlibris