Not a designer? Don’t have a big marketing budget? Now you can design effective marketing materials yourself with this guide written by best-selling author and design expert Roger C. Parker. This one-stop guide to marketing gives you the basics for creating effective messages and step-by-step instruction for using Publisher 2003 to design compelling, easy-to-read marketing materials that deliver your message successfully.
Key Book Benefits:

Demystifies design in clear, simple, everyday language that is easy for non-designers and non-marketers to understand

Focuses on the key steps needed to create attractive, easy-to-read marketing and training materials

Emphasizes tips, techniques, and how to avoid expensive mistakes that spell the crucial differences between messages that are read and messages that are ignored

Includes before-and-after project makeovers, worksheets, review questions, and glossaries of new terms appearing in each chapter

• Offers bonus templates, worksheets, and more on the companion Web site