Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world  

Format Häftad Omfång 560 sidor Språk Engelska Förlag Pearson Education Limited Utgivningsdatum 2012-07-19 ISBN 9780273756545