How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques.


Format Häftad Omfång 320 sidor Språk Engelska Förlag John Wiley & Sons Inc Utgivningsdatum 2013-07-26 ISBN 9781118422144