Software Simulation and Modeling in Psychology: MATLAB, SPSS, Excel and E-Prime describes all the stages of psychology experimentation, from the manipulation of factors, to statistical analysis, data modeling, and automated stimuli creation. The book shows how software can help automate various stages of the experiment for which operations may quickly become repetitive. For example, it shows how to compile data files (instead of opening files one by one to copy and paste), generate stimuli (instead of drawing one by one in a drawing software), and transform and recode tables of data. This type of modeling in psychology helps determine if a model fits the data, and also demonstrates that the algorithmic is not only useful, but essential for modeling data.