A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovat


Format Häftad Omfång 312 sidor Språk Engelska Förlag Princeton University Press Utgivningsdatum 2020-03-24 ISBN 9780691202426