Fri Frakt över 299kr
Fri Frakt över 299kr
Kundservice
Influencing Shopper Decisions (häftad, eng)

Kogan Page Ltd

Influencing Shopper Decisions (häftad, eng)

499 kr

499 kr

Få kvar

Mån, 14 apr - tis, 15 apr


Säker betalning

14-dagars öppet köp


Säljs och levereras av

Buyersclub.se


Produktbeskrivning

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world?

Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and informationBefore making a purchase decision, your brand''s target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping channels. In Influencing Shopper Decisions, the authors are market researchers who reveal how brands can help shoppers say "yes" by better understanding consumer decision-making.

By tracking the evolution of the shopper mindset from the First Moment of Truth to Google''s infamous ZMOT, the authors outline a new paradigm for shopping behavior that focuses on shopper needs, priorities and contextWhether you''re a CPG brand marketer, digital media company or small business owner, Influencing Shopper Decisions provides an unparalleled understanding of the shopper mindset and the keys to unlocking it. After explaining the forces that drive consumer decision-making, the authors outline key insights and strategies that marketers can use to maintain relevancy and grow engagement with consumers.




Format Häftad Omfång 208 sidor Språk Engelska Förlag Kogan Page Ltd Utgivningsdatum 2022-04-03 ISBN 9781398603615

Artikel.nr.

60370421-1756-5770-8d40-c637ca8adb3c

Kogan Page Ltd

Influencing Shopper Decisions (häftad, eng)

499 kr

499 kr

Få kvar

Mån, 14 apr - tis, 15 apr


Säker betalning

14-dagars öppet köp


Säljs och levereras av

Buyersclub.se