This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.


Format Häftad Omfång 496 sidor Språk Engelska Förlag John Wiley & Sons Inc Utgivningsdatum 2011-01-21 ISBN 9780470974155