Too often the sales process is all about fear. Customers are afraid they will be talked into making a mistake and salespeople dread being unable to make the deal and make their quotas, leaving no one happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed.

When customers are successful, both buyer and seller win. This book offers the new way to transform a sales culture with clarity, authenticity and emotional intelligence.


Format Inbunden Omfång 288 sidor Språk Engelska Förlag Penguin Putnam Inc Utgivningsdatum 2008-10-30 ISBN 9781591842262