Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management.

The book features chapters on cutting-edge topics, including:
• Big data
• Analytics
• Managing emerging technologies and decision-making
• Managing the ethics, security, privacy and legal aspects of data-driven decision-making

The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles.

Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.



Format Häftad Omfång 336 sidor Språk Engelska Förlag Sage Publications Ltd Utgivningsdatum 2020-10-26 ISBN 9781526492005