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Marketing Communications (häftad, eng)

Sage Publications Ltd

Marketing Communications (häftad, eng)

817 kr

817 kr

Få kvar

Tor, 6 feb - fre, 7 feb


Säker betalning

14-dagars öppet köp


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Produktbeskrivning

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.

This fourth edition:

  • Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
  • Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
  • Covers timely topics such as online retailers, social media networks (e.g.

    TikTok), social media influencers and marketing ethics

This textbook is essential reading for students studying marketing communications or a related topic.

John Egan is Professor of Marketing at Regent’s University, London.      




Format Häftad Omfång 432 sidor Språk Engelska Förlag Sage Publications Ltd Utgivningsdatum 2022-12-23 ISBN 9781529781212

Artikel.nr.

1b6cdfbb-6bf8-5832-8ad5-d79a3398c530

Identifikation

EAN

9781529781212

Sage Publications Ltd

Marketing Communications (häftad, eng)

817 kr

817 kr

Få kvar

Tor, 6 feb - fre, 7 feb


Säker betalning

14-dagars öppet köp


Säljs och levereras av

Buyersclub.se