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Omni-personal Luxury (häftad, eng)

Springer Nature Switzerland Ag

Omni-personal Luxury (häftad, eng)

499 kr

499 kr

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Ons, 9 apr - tor, 10 apr


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14-dagars öppet köp


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Produktbeskrivning

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.

Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences.

Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders.

Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization''s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey.

This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.





Format Häftad Omfång 178 sidor Språk Engelska Förlag Springer Nature Switzerland AG Utgivningsdatum 2022-12-04 ISBN 9783030857714

Artikel.nr.

52c91dfc-cd5a-501c-ae79-4ac4500a8c48

Identifikation

EAN

9783030857714

Springer Nature Switzerland Ag

Omni-personal Luxury (häftad, eng)

499 kr

499 kr

Få kvar

Ons, 9 apr - tor, 10 apr


Säker betalning

14-dagars öppet köp


Säljs och levereras av

Buyersclub.se