Reignite your creative-thinking skills to produce innovative solutions

 

Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader.

Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

Format Häftad Omfång 264 sidor Språk Engelska Förlag SAGE Publications Inc Utgivningsdatum 2017-06-23 ISBN 9781452291550