This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Format Inbunden Omfång 163 sidor Språk Engelska Förlag Palgrave Macmillan Utgivningsdatum 2015-08-06 ISBN 9781137543530