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Services Marketing: People, Technology, Strategy (Ninth Edition) (häftad, eng)

World Scientific Publishing Co

Services Marketing: People, Technology, Strategy (Ninth Edition) (häftad, eng)

819 kr

819 kr

Tidigare lägsta pris:

839 kr

Få kvar

Tis, 7 jan - ons, 8 jan


Säker betalning

Öppet köp till och med 7/1-25


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Produktbeskrivning

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.

It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor''s Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank Please contact .Key Features:


Format Häftad Omfång 684 sidor Språk Engelska Förlag World Scientific Publishing Co Inc (USA) Utgivningsdatum 2021-10-28 ISBN 9781944659820

Artikel.nr.

dfb4882d-ca1d-5e15-b3e7-f0cdbaf0f8f7

World Scientific Publishing Co

Services Marketing: People, Technology, Strategy (Ninth Edition) (häftad, eng)

819 kr

819 kr

Tidigare lägsta pris:

839 kr

Få kvar

Tis, 7 jan - ons, 8 jan


Säker betalning

Öppet köp till och med 7/1-25


Säljs och levereras av

Buyersclub.se