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Social Marketing in Action (inbunden, eng)
-38 %

Springer Nature Switzerland AG

Social Marketing in Action (inbunden, eng)

609 kr

609 kr

Tidigare lägsta pris:

979 kr

Få kvar

Mån, 14 apr - tis, 15 apr


Säker betalning

14-dagars öppet köp


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Produktbeskrivning

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns.

Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change.

This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world.

Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters:

• Upstream vs. downstream social marketing, SWOT, competition

• Fundamentals of social marketing, ethics

• Formative and Evaluative Research

• Theories applied in social marketing

• A historical perspective on social marketing

Part II features 24 social marketing case studies that demonstrate the application of social marketing principles.

All 24 cases follow a consistent structure that includes:

• Background • Positioning

• SWOT • Research

• Objectives • The 4 P''s

• Target audience • Evaluation

• Barriers and benefits • Discussion

• Competition

This format allows for students and professors to easily and effectively select individual cases and compare between cases.

This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.


Format Inbunden Omfång 462 sidor Språk Engelska Förlag Springer Nature Switzerland AG Utgivningsdatum 2019-06-06 ISBN 9783030130190

Artikel.nr.

17d0c73c-04e6-5717-88c5-86a51f826e3d

Egenskaper

Modell

Pappersbok

Språkversion

Engelska

Bokomslagstyp

Inbunden

Antal sidor

462 sidor

Skrivet av

Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil

Illustratör

3 b/w illustrations, 71 illustrations in colour

Utgivare

Springer Cham

Släpp datum

06/06/2019

Typ av utgåva

Första upplagan

International Standard Book Number (ISBN)

9783030130190

Springer Nature Switzerland AG

Social Marketing in Action (inbunden, eng)

609 kr

609 kr

Tidigare lägsta pris:

979 kr

Få kvar

Mån, 14 apr - tis, 15 apr


Säker betalning

14-dagars öppet köp


Säljs och levereras av

Buyersclub.se