The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.


Format Häftad Omfång 368 sidor Språk Engelska Förlag John Wiley & Sons Inc Utgivningsdatum 2007-01-02 ISBN 9780470051245