Fri Frakt över 299kr
Fri Frakt över 299kr
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The Business Marketing Course

The Business Marketing Course

721 kr

721 kr

I lager

Tor, 12 jun - ons, 18 jun


Säker betalning

14-dagars öppet köp


Säljs och levereras av

Adlibris

Produktbeskrivning

The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing.

The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer’s offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy.

The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity networks in which they operate.

Artikel.nr.

b00f1f82-9509-5962-b01b-5bfd59f629a7

The Business Marketing Course

721 kr

721 kr

I lager

Tor, 12 jun - ons, 18 jun


Säker betalning

14-dagars öppet köp


Säljs och levereras av

Adlibris