Intends to solve the graphic designer's problem of finding the appropriate contemporary form. This edition traces the path from illustrative to functional graphic design, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions.


Format Inbunden Omfång 200 sidor Språk Engelska Förlag Niggli Verlag Utgivningsdatum 2003-01-01 ISBN 9783721204667