Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.


Format Inbunden Omfång 208 sidor Språk Engelska Förlag John Wiley & Sons Inc Utgivningsdatum 2013-11-19 ISBN 9781118611319