Taylor Swift is always rewriting the rule book. From taking on streaming platforms to re-recording her early albums to regain control, she has built her reputation on business savvy as well as incredible songwriting talent. In a series of 50 accessible essays, author and journalist Nick Levine explores everything Taylor Swift: her public image, her industry firsts, her relationships, her famously loyal fan base and of course, her music. Each one of these ideas summarises a distinct approach that Swift has taken to maintain her place in the global conversation. From Taylor Swift to The Life of a Showgirl, via 1989, Midnights and everything in between, this book delves into every era of her remarkable career, revealing why she'll never go out of style. Here are 50 reasons to be a Swiftie for life.