Discover the legendary story of Levi's, founded over 150 years ago in California, where a patent for copper rivets transformed workwear and introduced the world's first blue jeans.In this compact guide, fashion writer Jessica Bumpus uncovers the astonishing journey of Levi's. From its roots tailoring clothes for miners in the 1850s to defining the aesthetics of mods, rockers and hippies, Levi's has an incredible ability to define fashion trends. Featuring all the most iconic innovations, cultural impact and the many curious urban myths about the brand, A Pocket Guide to Levi's is an essential gift for all fashion enthusiast.