Once shoes for the athletic track, Puma is now well loved the world over, while never losing sights on high-octane performance. Discover the story of the leaping cat in this illustrated guide, the perfect gift for any sneakerhead. Feuding can sometimes bring about great things. In 1948, Adidas and Puma were borne out of a bitter rift between two headstrong brothers. With savvy marketing, daring business decisions and canny style choices, Puma is now an industry leader, not bad for the underdog - or undercat - in the feuding war.In this compact guide, fashion writer Adam Cheung uncovers Puma's story of resilience, from elite sportswear to wardrobe essential of skate and hip-hop subcultures. Featuring their iconic, sometimes rule-breaking collaborations, technological innovations and of course all the iconic footwear, this book celebrates the brand that's not afraid to mix it up and go against the grain.