Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

ÖVRIGT:
Mediatyp: Bok
Bandtyp: Pocket
Författare: Will Storr
Förlag: Little, Brown
Språk: Engelska
Mått (bxhxd): 127x198x23 mm
Vikt: 290 gram
Illustrerad: Nej

Streckkod: 9780349437255
SKU: 731808