What is cultural appropriation in fashion and how can understanding its causes, consequences and reoccurrences help us to challenge it in the future? As part of the Fashion in Action series of short books aimed at rallying readers on global issues in fashion, Benjamin Linley Wild highlights the long and complicated history of appropriation, guiding us on the pressing question of where we go next. Chapter one considers where we have been - what are the words we have used and what theories continue to frame and potentially hinder discussions about appropriation within the fashion industry? Chapter two moves on to where we are now - what does appropriation look like in the fashion industry and how can understanding this help both educators and consumers overcome the circularity of the current debates? Chapter three draws together the theories and their potential implications to unravel the riddle of appropriation and enable us to look to the future with suggested calls for action. This timely book equips readers with the tools to navigate and reshape the conversation around cultural appropriation, encouraging meaningful action for a more conscious and inclusive fashion industry.