Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan''s qualitive and holistic approaches are combined with William Zikmund''s quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project.

This comprehensive text is essential reading for all business students getting to grips with research methods for their project.


Format Häftad Omfång 432 sidor Språk Engelska Förlag Cengage Learning EMEA Utgivningsdatum 2024-02-02 ISBN 9781473791343