Cashvertising revealed the secrets of ad agencies to the masses. With CASHVERTISING ONLINE Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal "you and me" approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren't worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond-the whole purpose of advertising! CASHVERTISING ONLINE is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

ÖVRIGT:
Mediatyp: Bok
Bandtyp: Häftad
Författare: Drew Eric Whitman
Förlag: Career Press
Språk: Engelska
Omfång: 240 sidor
Mått (bxhxd): 152x229x25 mm
Vikt: 400 gram
Illustrerad: Nej

Streckkod: 9781632652058
SKU: 797255