Hairdryer with digital motor and real ion, Extreme Protect, and self-cleaning function with diffuser. Thanks to the new energy-efficient, digitally optimised motor, we achieve drying power with a constant and powerful airflow at only 1200 W, which translates into an eco model without sacrificing drying power. The negative ion generator enhances the hair’s natural brightness, leaves it shiny, reduces static electricity and reduces hair frizz. Extreme Protect function. This function prevents the hair form getting damaged due to excessive temperature and fixes hairstyles by applying oscillating temperature automatically. Auto-clean function. Easy Clean function that automatically cleans the filter, looking after your device and keeping it as efficient as day one. This function reverses the direction of air flow to effectively clean the filter at the touch of a button. Memory function. This function saves the previous speed and temperature setting. It includes 4 professional magnetic attachments, 2 fine concentrator nozzles and a special round nozzle, which help to define and straighten the hair, concentrating the air output to make styling and finishing easy and with a professional finish. Thanks to the digital motor and to its design, the hair dryer is much lighter and silent. Friction is reduced, noise is decreased and is weight is lightened as bristles are removed. Its compact design also makes it much lighter and handy during use. The Cool shot function fixes hairstyles for longer and results in more professional looks. The digital motor is much more powerful and efficient, it is capable of generating greater air flows and of making the most out of its power, reducing the time required to dry hair. Its 5 temperature and speed settings adapt air flow and temperature, allowing total control whilst drying all types of hair. Smart heat control. Due to the last-generation thermostat that measures air temperature and sends the information to a microprocessor.