''An underground hit'' – Best Politics Books, Financial Times ''Jon has one of the few big ideas that''s easily applied'' – Sam Conniff, Be More Pirate ''A wonderful guide to how to be human in the 21st Century'' – Ece Temelkuran, How to Lose a Country With an introduction by Brian Eno Description Citizens opens up a new way of understanding ourselves and shows us what we must do to survive and thrive as individuals, organisations, and nations. Over the past decade, Jon Alexander’s consultancy, the New Citizenship Project, has helped revitalise some of Britain’s biggest organisations including the Co-op, the Guardian and the National Trust. Here, with the New York Timesbestselling writer Ariane Conrad, he shows how history is about to enter the age of the Citizen. Because when our institutions treat people as creative, empowered creatures rather than consumers, everything changes. Unleashing the power of everyone equips us to face the challenges of economic insecurity, climate crisis, public health threats, and polarisation. Citizens is an upbeat handbook, full of insights, clear examples to follow, and inspiring case studies, from the slums of Kenya to the backstreets of Birmingham – and a foreword by Brian Eno. It is the perfect pick-me-up for leaders, founders, elected officials – and citizens everywhere. An ideal companion to the groundbreaking books Doughnut Economics and Radical Help. Organise and seize the future! Reviews ''Every great transformation requires a new story. A story that reveals new possibilities and points toward an optimistic alternative to the current situation. Citizens presents just such a story.'' – Tim Brown, Chair of IDEO and author of Change By Design ''The shift from consumer to citizen is a truly big idea. If you’re in a position of strategic influence, I strongly recommend you engage with this and consciously explore what it might mean for your organisation.'' – Dame Fiona Reynolds DBE, Former Director General, National Trust, and Trustee, BBC ''The belief that every single one of us has both the potential and the desire to make the world better drives me every day, in everything I do. In Citizens, Jon shows how taking that belief as a starting point really could transform our world. This is a truly powerful book, in every sense of the word.'' - Josh Babarinde, Forbes 30 Under 30 Social Entrepreneur ''There is such a thing as an idea whose time has come. This is that idea.'' – James Perry, Board Member, B Lab Global, and Founding Partner, Snowball Investment Management About the Authors JON ALEXANDER began his career with success in advertising, winning the prestigious Big Creative Idea of the Year before making a dramatic change. Driven by a deep need to understand the impact on society of 3,000 commercial messages a day, he gathered three Masters degrees, exploring consumerism and its alternatives from every angle. In 2014, he co-founded the New Citizenship Project to bring the resulting ideas into contact with reality. In Citizens, he is ready to share them with the world. BRIAN ENO is an artist, philosopher and Citizen who has played a critical part in British culture since the early 1970s. He is a deep believer in the power of ideas and the possibility of a better world. His latest book is What Art Does. Buy the book and start readingForeword. Brian Eno sets out the value of Citizens in framing a new, optimistic cooperative story for our age, as opposed to the two other options: authoritarian states such as China and "Siliconia" - "a Consumer state with centralised power and deep surveillance". Mentions Citizen Story 1. Opening. Jon Alexander sets out the need to ''step into'' the Citizen Story so that we can deal with the many challenges of our age: economic insecurity, ecological emergency, public health threats, political polarisation, and more. Mentions citizens, economic insecurity, ecological emergency 2. Citizens Everywhere. How humans are bound together through interdependence and reciprocity, and in turn have a deep bond with nature, which conventional big business cannot understand. Picks apart the self-dependence and utilitarian philosophy of tech billionaires Peter Thiel and Mark Zuckerberg 3. Citizens By Nature. Central to the Citizen Story is a belief in ourselves and in human nature as creative, capable, and caring, rather than lazy, self-interested, and competitive within a zero-sum framework. Any redesign of institutions will fail if we haven’t embraced this fundamental belief 4. We''re All Consumers Now. The launch of the consumer age, by way of Apple''s advert for its new Macintosh at the US SuperBowl in 1984. Mentions Apple Macintosh, Ridley Scott, consumer demand, Consumer Story, George Orwell 1984, Virgin Atlantic, Richard Branson, IKEA, Walmart, Virgin Galactic 5. Once We Were Subjects. Before the Consumer, there was another story: the Subject, as in ‘subjects of the king.’ In this story, the Great Man – the Chief, Pope, King, Boss, Father – knows best. The rest of us are innocents, ignorant of important matters. Mentions King Sargon of Akkad and Mesopotamia 6. Citizen NGOs. The Consumer Story is falling apart, but the truth alone is not enough to ensure it passes to the Citizen Story. We must act too, to seize control of our futures, and to ensure that we actually have a future. Case studies include the National Trust in the UK 7. Citizen Business. How businesses can harness the power of the Citizen Story to make their workings more popular and inclusive, and to drive forward societal change. Case studies include the brewery BrewDog in Stonehaven, Scotland. Mentions Martin Dickie, Tesco, craft beer, Equity Punks 8. Citizen Government. Taiwan has pioneered the application of citizen government, in stark comparison to Communist China, which offers a vision of an alternative, authoritarian future. Mentions Taiwan, Taipei, Economic Power Up Plan, Tarek el-Tayeb Mohamed Bouazizi, Arab Spring, Sunflower Revolution 9. Closing. A new Citizen movement is building. Examples include Paris approving a standing Citizens'' Assembly and Chile''s Citizen-driven Constitutional Convention. Mentions Delian Aspourhov, Restor, Founders Fund, Varda Space Industries, Francis Suarez, Elon Musk, Balaji Srinavasaran Writing Citizens. The book has been a collaborative process involving several different sets of people and organisations, including not least the New Citizenship Project team References. The author thanks, among others, Jo Hunter, Emma Ashru Jones, Tendai Chetse, Anna Maria Hosford, National Trust, Helen Meech, Fallon advertising agency, Iris Schönherr, Ariane Conrad, OuiShare Fest, Food Ethics Council, Chris Seeley Index. A full index of terms used in the book, such as participatory democracy, Certified B Corporations, citizens assemblies, and sortition