Bruce Greenwald, one of America''s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions With a new preface.


Format Häftad Omfång 416 sidor Språk Engelska Förlag Penguin Putnam Inc Utgivningsdatum 2007-08-28 ISBN 9781591841807