Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.

ÖVRIGT:
Mediatyp: Bok
Bandtyp: Häftad
Författare: Jurgen Salenbacher
Förlag: Laurence King Publishing Ltd
Språk: Engelska
Omfång: 228 sidor
Mått (bxhxd): 140x215x16 mm
Vikt: 370 gram
Illustrerad: Nej

Streckkod: 9789063693152
SKU: 787584