Ideas don’t come from nothing.

They come from what is already inside people’s brains.

And so it’s not true to say that people have ideas.

In fact, ideas have people.

The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you.

In this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from—as a guide for those who have to generate ideas in advertising, business, or the wider world.

Format Häftad Omfång 288 sidor Språk Engelska Förlag Pan Macmillan Utgivningsdatum 2023-02-07 ISBN 9780857199881