This highly visual book explores the seldom-told story of how glamour, fashion, design, and styling became the main focus of automotive marketing from the postwar 1940s through the 1970s. With the expansion of the American suburbs after WWII, women suddenly needed cars of their own. By adopting the fashion industry's yearly model changes, as well as hiring many designers and stylists from the fashion industry, the automobile industry made a direct appeal to the rising sophistication and influence of women. By perfecting the fashion-centric concept of planned obsolescence, it became the dominant economic engine of American postwar prosperity. The dramatic photography, elegant fashion, and use of color and materials in midcentury automotive marketing created a groundswell of demand for new cars. Much of the marketing imagery of the period hasn't been published since it first came out, and this book features some of the best.

ÖVRIGT:
Mediatyp: Bok
Bandtyp: Inbunden
Författare: Tom Dolle - Jeff Stork
Förlag: Schiffer Publishing
Språk: Engelska
Omfång: 256 sidor
Mått (bxhxd): 305x237x28 mm
Vikt: 1938 gram
Illustrerad: Nej

Streckkod: 9780764363900
SKU: 796231