Away from the gaze of mainstream urban media, across India’s dusty, sleepy towns, a brand of popular culture is quietly seizing the imagination of millions, on the internet and off it. From catchy songs with acerbic lyrics to poetry recited in kavi sammelans to social media influencers shaping opinions with their brand of ‘breaking news’ to books rescripting historical events, ‘Hindutva Pop’ or H-Pop is steadily creating societal acceptability for Hindutva’s core beliefs.

By cleverly inserting Hindutva into popular culture, H-Pop normalizes Islamophobia, demonizes minorities and vilifies its critics each day, without ever making headlines.


Format Häftad Omfång 304 sidor Språk Engelska Förlag HarperCollins India Utgivningsdatum 2023-11-22 ISBN 9789356995826