All marketers aim to learn from the best in their sector. But that's easier said than done. Because every brand applies hundreds of tactics to grow. How can we tell which are responsible for their success? Those with the backing of behavioral science are the best place to start - we can predict what will work because there's evidence behind them. Here, we look through the lens of behavioral science to identify approaches that played a part in taking brands to the top. Brands can be mystifyingly successful. Customers are happy to pay premium prices for things that should be free - like water; things that should be cheap - like milk; and things that would do the same job at half the price, like vacuum cleaners. Why? Looking at 21 top brands, Hacking The Human Mind unpacks the mystery, so you can learn from the winners.

ÖVRIGT:
Mediatyp: Bok
Bandtyp: Häftad
Författare: MichaelAaron Flicker
Förlag: Pan Books Ltd
Språk: Engelska
Omfång: 256 sidor
Mått (bxhxd): 139x215x17 mm
Vikt: 245 gram
Illustrerad: Nej

Streckkod: 9781804091326
SKU: 856050