Discover the strategies and secrets behind a billion-dollar Australian success story

In How to Build a Billion-Dollar Business, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favourite to a blockbuster brand that sold for $2.1 billion.

At the heart of How to Build a Billion-Dollar Business is Radek’s passion for finding purpose in work. This book shares inspiring real-world strategies, stories, and insights on how to build a business that makes an astounding profit — but more than that, how to build a business that also does good.

A successful business is not just about profit: it’s about culture.

Inside, you’ll learn how to develop a business plan, foster loyalty and innovation in your team, build a thriving workplace culture rooted in values, and attract and retain customers who believe in your product and your mission.

• Build a culture of trust, openness, and respect — in your organisation as well as with your customer.
• Get timely and valuable insights on what it means to build a flexible business and a sustainable, responsible brand.
• Learn how to drive growth and sales reach by connecting with customers and driving an aspirational product or service.
• Build a business that makes a real social or environmental difference in your community, one that gives back and supports growth and wellness for all.

From his early career days to his success as a serial entrepreneur and ethical investor, Radek Sali shares a blueprint for discovering what drives you and making your business goals a reality.

How to Build a Billion-Dollar Business is a handbook for business owners everywhere, showing you how to succeed in creating positive change in your business and in the world.

Format Häftad Omfång 304 sidor Språk Engelska Förlag John Wiley & Sons Australia Ltd Utgivningsdatum 2024-02-16 ISBN 9781394216048