
Forefront Books
ICONIC (inbunden, eng)
349 kr
349 kr
Mån, 14 apr - tis, 15 apr
Säker betalning
14-dagars öppet köp
Säljs och levereras av
Buyersclub.se
Produktbeskrivning
Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time.
What if merely ';standing out' from your competition isn't enough to take your brand and business to the highest level? How do you become an iconic organization or leader?
Being distinctive in the marketplace used to be the pinnacle of success. In today's global marketplace, that mountain has become significantly more difficult to climb.
And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic.
In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status.
If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as:
*; Go negative for greater success
*; Do not ';under-promise/over-deliver'
*; Quit selling your products and services
ICONIC is filled with insightful advice and practical examples.
It's not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status.
And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon.
You will discover the only two factors upon which customers and employees judge your organization. You'll meet and learn from the millionaire chimney sweepthe valet parking attendant building an iconic craft brewerythe single store steakhouse in the Midwest with higher revenue than New York City's famed Tavern on the Greenand many more.
ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur.
From major industries to network marketing, there are critical insights awaiting you in ICONIC.
The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.
Format Inbunden Omfång 272 sidor Språk Engelska Förlag Forefront Books Utgivningsdatum 2018-10-09 ISBN 9781948677066
Artikel.nr.
9813b985-12ff-572c-9dff-36791b71ccf3
Egenskaper | |
---|---|
Slag | Business & Finance |
Språkversion | Engelska |
Bokomslagstyp | Inbunden |
Antal sidor | 272 sidor |
Skrivet av | Scott McKain |
Utgivare | Forefront Books |
Släpp datum | 9/10/2018 |
International Standard Book Number (ISBN) | 9781948677066 |
Forefront Books
ICONIC (inbunden, eng)
349 kr
349 kr
Mån, 14 apr - tis, 15 apr
Säker betalning
14-dagars öppet köp
Säljs och levereras av
Buyersclub.se
Liknande toppsäljare

iPhone Snabbladdare USB-C PD 3.0. 20W Strömadapter + Kabel
127 kr

Playstation 5 DualSense Controller Midnight Black
799 kr

Hundklippare för Hundtassar – Tyst och Effektiv Tasstrimmer med LED-lampa
169 kr

UNIQ XL Hollywood Spegel med 15 LED-lampor och touch-funktion - sminkspegel med belysning - hollywoodspegel
795 kr
Tidigare lägsta pris:
849 kr

Astronaut Nattlampa / Galaxylampa - Stjärnhimmelsprojektor
279 kr
Tidigare lägsta pris:
329 kr

Samsung Galaxy Buds 3 Pro Trådlösa Hörlurar Grå
1 899 kr
Tidigare lägsta pris:
1 998 kr

INF TYPE-C Dubbel SD/TF-kortläsare för snabb dataöverföring 0
79 kr
Tidigare lägsta pris:
89 kr

Elkickbike för vuxna AOVOPRO M365 Scooter - 350W - 10.5Ah - Svart
2 399 kr

12-pack Oral-B Kompatibla Tandborsthuvuden
79 kr
Tidigare lägsta pris:
89 kr

iPhone kompatibel Plug & Play hörlurar iPhone X/11/12/13/14
99 kr
Tidigare lägsta pris:
119 kr
Rekommendationer för dig

Apple AirPods (andra generation) med Lightning-laddningsetui
1 594 kr

Malibu Fast Tanning Bronzing Butter with Beta Carotene 300ml
139 kr

Laddare för iPhone 15 / iPhone 16 + 2M kabel Snabbladdare USB-C till USB-C
99 kr

Öronkuddar för Bose QuietComfort - QC35/QC25/QC15/AE2 Hörlurar SVART
95 kr

Smart Öronrengörare med Kamera – Trådlös & Säker Öroninspektion Vit
279 kr

Hopfällbar Trädgårdspall / Knäpall - Pall
349 kr
Tidigare lägsta pris:
399 kr

4-Pack - Volkswagen VW Centrumkåpor / Hjulnav Emblem - Bil 65 mm
119 kr

Laddare för kärcher Fönstertvätt
99 kr

2-Pack - Xiaomi Däck med Verktyg - Punkteringsfritt / Elscooter elsparkcykel
249 kr

Blodtrycksmätare för överarmen med minnesfunktioner
189 kr