South Korean culture has made a significant impact on the global stage in recent decades, gaining immense popularity and influencing art, entertainment, fashion, and lifestyle while captivating global audiences with its creativity, authenticity, and fusion of traditional and modern elements. Showcasing a handpicked selection of design projects that span visual identities, brand designs, packaging, posters, graphics, fashion, spatial design, and more, this book celebrates the talent of established and emerging creatives and studios in South Korea, and offers a glimpse into the innovative and dynamic landscape of modern Korean design.  Featuring a collection of projects, case studies and interviews with the countrys top design studios and creatives.