In the B2B world, the people bringing the largest deals to the tables are heroes. That's because, amongst the world s biggest B2B companies, 80% of the total revenue comes from as little as 1% of the customer base or fewer than 100 customers. And a large portion of that 80% comes from megadeals.

This information is often not disclosed to avoid investors seeing it as a risk. But what if the success of the largest companies today actually depends on their ability to master and win megadeals? There s a reason top megadealers have annual compensation packages exceeding 1 MUSD. But how do they do it? Until now the answer has been shrouded in mystery.

In this hands-on book, Aberg and Engman reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. They also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team.

Megadeals is a powerful formula for you to realize long-term success and change the world on a massive scale.

ÖVRIGT:
Mediatyp: Bok
Bandtyp: Inbunden
Författare: Åberg, Johan; Engman, Christopher
Förlag: Megadeals Research
Språk: Engelska
Omfång: 0
Upplaga: 2
Mått (bxhxd): 160x235x25 mm
Vikt: 672 gram
Illustrerad: Ja

Streckkod: 9789198557213
SKU: 743345