Discover the history of the iconic swoosh. This remarkable journey unveils the evolution of a brand that has not only transformed the sports industry but has also shaped popular culture across the globe. Founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports, Nike grew from selling running shoes out of the back of a car to becoming a global icon. From the creation of the revolutionary waffle sole shoe to the launch of the Air Jordan line, Nike catapulted into international prominence. This beautifully illustrated book brings to life the defining moments of Nikes history, particularly the brands breakthrough signing of Michael Jordan in 1984, which set the stage for Nikes dominance in athlete partnership. The development of Nikes powerful slogan, Just Do It, along with sponsorship deals with icons like Tiger Woods, Serena Williams, and Cristiano Ronaldo also stand out as pivotal moments that established Nikes supremacy in the sports world. What better way to learn about Nikes history than through this visually rich celebration of a global powerhouse in sportswear, blending history, culture, and sport in one.