This book is targeted at enthusiasts, both those interested as a hobby and professionally. This book provides a complete guide to the design, sculpting and marketing of pop culture action figures, statues and collectibles. It begins by tracing the history of toy making and collectibles and then shows how figurative sculpture is created by today's top professional technicians and artists using modern-day tools, techniques and applications. Each chapter progresses chronologically through the stages of creating a sculpture, providing discussion and instruction about all aspects of the process from start to finish, including concepts, sculpting, mold-making, casting, painting, manufacturing, distribution and business and legal considerations.