This book is a result of my experience as a mystery shopping provideras, a mystery shopping user and a mystery shopper. Mystery shopping iswithout a doubt hard work. But if I could chose to work in any industryin the world, I would chose mystery shopping. It is so great to realizethat employees become more motivated and companies really improvetheir sales, service level and bottom line results. Only by using mysteryshopping, businesses have the chance to see what is really going on inthe interaction with their customers – in The Moment of Truth. I love thisindustry!I want to thank our mystery shoppers, colleagues, and clients for beingmy source of inspiration. I also want to thank my fellow colleagues fromMSPA for helping me gather facts and for sharing their invaluable experiencewith me. I especially thank my family for always supporting me.Now I will again have some more time to shop and play golf.Veronica Boxberg KarlssonTitel: The book about Mystery Shopping : improving business by measuring managementISBN: 9789197822251Bandtyp: HäftadSpråk: Engelska